Well, this is quite simple once you understand the basics of how fragrances come to fruition.
When brands decide they want to create a fragrance, they hire a manufacturer to mass produce the product and package it. Once a physical product is created the manufacturer partners with a distributor which can store and export the product around the world to major retailers.
Since major retailers only purchase from the distributor based on demand and a fluctuating market, this leaves an excessive number of products unpurchased. To not incur additional storage fees, distributors build relationships with independent wholesalers like us to purchase the excess amount of product at a discounted rate.
