Who buys more? Women or Men

While this may seem like an easy answer, it's actually quiet interesting. Women definitely shop more then men when it comes to fragrances, but men are more frequent buyers. Let's drive into this shopping style.

More women place orders on our site, then men for fragrance purchases. The women tend to purchase larger orders containing a verity of products. On the other hand, men tend to purchase one or two products but are more frequent buyers. Repurchasing the same product(s) month after month. 

Most purchased product for women and men in 2022 was...




Floranirvana Orchid Noir by Nu Parfums








Cuba Gold by Cuba





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