For Men

A crisp, green rush of orchard freshness tempered by aromatic herbs—Hugo opens with biting apple, lavender and mint, accented by zesty grapefruit and basil. The heart deepens with sage, geranium, jasmine and carnation, and finishes in a rugged base of fir balsam, cedar and patchouli. Cool, vibrant, and unapologetically fresh.

Fragrance Notes
Top Notes: Green Apple, Lavender, Mint, Grapefruit, Basil
Heart Notes: Sage, Geranium, Jasmine, Carnation
Base Notes: Fir Balsam, Cedar, Patchouli

Scent Story
Hugo begins with a sharp explosion of green apple and aromatic lavender, brightened by mint and grapefruit for crispness. The mid-section brings herbal richness—sage and geranium mingle with warm florals like jasmine and carnation for depth. As it dries down, the woods rise: fir balsam, cedar, and patchouli create a rugged foundation that lingers with masculine elegance.

Wearability & Lifestyle
Ideal for daytime wear, especially in spring and summer when its fresh green and fruity top notes can shine. Great for casual outings, workdays, or anytime you want to feel refreshed, confident, and clean. Best worn with light fabrics—whites, pastels, linen, or crisp cotton—and in relaxed or smart-casual settings.

Quick Specs
• Brand: Hugo Boss
• Fragrance Type: Eau de Toilette
• Launch Year: 1995
• Fragrance Family: Aromatic · Green · Woody
• Recommended Use: Daytime · Spring & Summer · Fresh / Active Masculine Mood

Why You’ll Love It
You’ll love Hugo for its dynamic energy—fresh apple and herbs that feel clean and invigorating, backed by woods that add staying power without heaviness. It’s versatile, youthful, and gives you that crisp, polished edge.