For Men

A crisp, green rush of orchard freshness tempered by aromatic herbs. Hugo opens with biting apple, lavender and mint, accented by zesty grapefruit and basil. The heart deepens with sage, geranium, jasmine and carnation, and finishes in a rugged base of fir balsam, cedar and patchouli. Cool, vibrant, and unapologetically fresh.

Fragrance Notes
Top Notes: Green Apple, Lavender, Mint, Grapefruit, Basil
Heart Notes: Sage, Geranium, Jasmine, Carnation
Base Notes: Fir Balsam, Cedar, Patchouli

Scent Story
Hugo begins with a sharp explosion of green apple and aromatic lavender, brightened by mint and grapefruit for crispness. The mid-section brings herbal richness—sage and geranium mingle with warm florals like jasmine and carnation for depth. As it dries down, the woods rise: fir balsam, cedar, and patchouli create a rugged foundation that lingers with masculine elegance.

Wearability & Lifestyle
Ideal for daytime wear, especially in spring and summer when its fresh green and fruity top notes can shine. Great for casual outings, workdays, or anytime you want to feel refreshed, confident, and clean. Best worn with light fabrics—whites, pastels, linen, or crisp cotton—and in relaxed or smart-casual settings.

Quick Specs
• Brand: Hugo Boss
• Fragrance Type: Eau de Toilette
• Launch Year: 1995
• Fragrance Family: Aromatic · Green · Woody
• Recommended Use: Daytime · Spring & Summer · Fresh / Active Masculine Mood

Why You’ll Love It
You’ll love Hugo for its dynamic energy—fresh apple and herbs that feel clean and invigorating, backed by woods that add staying power without heaviness. It’s versatile, youthful, and gives you that crisp, polished edge.

Frequently Asked Questions:

What does Hugo smell like?
Hugo smells fresh, green, aromatic, woody, and masculine. It opens with green apple, lavender, mint, grapefruit, and basil, moves into sage, geranium, jasmine, and carnation, then settles into fir balsam, cedar, and patchouli.

Is Hugo a fresh fragrance?
Yes. Hugo is a fresh aromatic men’s fragrance with green apple, mint, grapefruit, lavender, basil, sage, fir balsam, cedar, and patchouli.

When is the best time to wear Hugo?
Hugo is best for daytime wear, spring, summer, casual outings, workdays, weekends, and moments when you want a crisp clean masculine scent.

Who would enjoy Hugo?
Hugo is ideal for men who enjoy fresh green fragrances with apple, lavender, mint, grapefruit, basil, sage, cedar, fir balsam, and patchouli.

Does Hugo last long?
Hugo typically lasts about 5 to 8 hours on most wearers, depending on skin chemistry, application, and environment. Notes such as fir balsam, cedar, and patchouli help the fragrance leave a fresh green woody trail.

Is Hugo good for everyday wear?
Yes. Hugo is easy to wear every day thanks to its crisp green apple opening, cool mint freshness, aromatic herbal heart, and smooth woody base.

Is Hugo more green or woody?
Hugo begins more green and fresh with green apple, mint, grapefruit, lavender, and basil, then becomes more woody as fir balsam, cedar, and patchouli develop on the skin.

Is Hugo authentic and recognizable?
Yes. Hugo is recognized for its distinctive blend of green apple, lavender, mint, grapefruit, basil, sage, geranium, jasmine, carnation, fir balsam, cedar, and patchouli.